Ebbe Groes: Stop Fighting Alone: The Secret to Startup Survival | The iGaming Leader Podcast
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Ebbe Groes: Stop Fighting Alone: The Secret to Startup Survival

Leo Judkins sits down with Ebbe Groes, the co-founder and CEO of EveryMatrix. From a garage in 2008 to the world's largest casino aggregation platform, Ebbe has navigated scaling a B2B giant without massive venture capital, sharing the high-stakes decisions of EveryMatrix's "survival" era between 20

Ebbe Groes
Co-founder & CEO, EveryMatrix
Watch the episode Apply to the Mastermind 14 Mar 2026 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Ebbe Groes

Co-founder & CEO, EveryMatrix

LinkedIn is accurate, I hope that's ok?

Follow Ebbe on LinkedIn →

03 · Inside this episode

Moments worth queuing up

00:00 The VC calculation: why investors push 60% of companies "down the drain".
02:00 From garage to global giant: the EveryMatrix origin story.
04:00 Founder-led advantages: fast decision-making vs. board bureaucracy.
06:30 Identifying bottlenecks: your Outlook calendar is your best leadership gauge.
09:00 The 2015-2017 crisis and nearly running out of cash.
20:00 Why EveryMatrix only raised $4.3M in 18 years.
25:00 Watching your business dreams get taken by VCs.
28:00 The luxury of "No": segmenting clients into Gold, Silver, and Bronze.
32:30 Co-CEO Strategy: bringing in family to build a 100-year business.
37:00 "Chop, Chop": removing people who aren't in the fight with you.

In his own words

01 / 03

“The key thing to understand about VCs is that they do their calculations on large numbers.”

02 / 03

“Suddenly the founders... their dreams are shut to pieces and they own 10% of the company.”

03 / 03

“It's important that you surround yourself with people that think like you.”

04 · Key takeaways

What to actually take from this one

The Fuel Trap

Venture capital often accelerates a company toward a hit-or-fail binary outcome.

Modular Agility

Splitting a large organisation into independent business units prevents management bottlenecks.

Transparency in Crisis

EveryMatrix survived the 2015 cash crunch by being radical about cost-cutting and transparent with staff.

The Power of No

Segmenting clients and cutting off distracting revenue streams is essential for scalability.

Succession as Legacy

Bringing in a Co-CEO is about a multi-generational, family-owned philosophy.

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