01 · Watch the episode
The full conversation
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02 · The guest
Savvas Fellas
Founder & CEO, MrQ
Savvas Fellas is the founder of Lindar Media and MrQ, the casino that decided the industry’s BS had gone on long enough. Starting in the cut-throat world of SEO and affiliates, he saw exactly how the game works behind the curtain. Which led to a simple question: why is it all still so… bad? So he built something better. MrQ launched in 2018 with a simple (and apparently radical) idea: strip out the nonsense, treat players like adults, and focus on product over promises. No fees. No wagering requirements. No smoke and mirrors. Just a platform that respects players’ intelligence. Since then, MrQ has grown into one of the UK’s fastest-rising gaming brands — driven by sharp product thinking, data-led decisions, and a brand bold enough to make the rest of the industry uncomfortable. Partnerships followed. Watford FC. World Snooker Tour. And now UFC and boxing with Queensbury and DAZN. Savvas isn’t here to follow the industry. He’s here to challenge it.
Follow Savvas on LinkedIn →03 · Inside this episode
Moments worth queuing up
In his own words
“The frustration started to brew. I couldn't get anything over the line. Eventually I was like, 'Do you know what? Fuck this. How hard can it be?'”
“Have a very clear mission and clear vision and values that underpin your behaviours and your collective personality. That's the secret sauce.”
“This government does not have an idea of how business works. They've never been in business.”
“We sell entertainment. Can we shift the paradigm of what real money entertainment is? That's the headline.”
“The genius with a thousand helpers are the good companies. But you take them out and the thing should still perform as good if not better.”
04 · Key takeaways
What to actually take from this one
First Principles Over Pattern Matching
The best founders don't ask "this worked over there, will it work here?" They break the problem down to bare bones and build back up.
Values as a Decision-Making Framework
MrQ's six values are not a wall poster. They are the filter through which every hire and every decision runs.
The Tech vs. Product Mistake
Savvas spent years solving a technology problem that had already become a product problem. Recognising when the nature of the bottleneck has changed is one of the most missed leadership calls.
Management Debt Is Exponential
Every hard decision deferred compounds. The earlier you reverse a wrong call, the less it costs.
The Common Enemy Playbook
When the UK's 40% gambling tax landed, MrQ reframed it immediately as an external threat, turning a crisis into a rallying point.
This episode is sponsored by
Sumsub
The leading identity verification provider for iGaming operators.