Expert speaker session · Off the record

Focus as a weapon. How MrQ scaled by saying no.

Savvas Fellas built MrQ from a bootstrapped affiliate site into a 200-plus person, UK-only challenger brand, with no outside funding. Singular focus, no shiny objects, and a brand built on honesty in an industry that often lacks it. Not the podcast conversation. Everything underneath it: how he decides what to say no to, and what it costs.

This session has taken place

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Savvas Fellas, Founder and CEO, MrQ

What you will hearWhat the room heard

    Focus is not the hard part. Saying no to the shiny objects is. This was the hour on that.

    Not recorded. Not repeated. Chatham House rule.

    “It is so refreshing to finally see and hear someone openly talk about the real challenges of leading a business. This is the kind of stuff you can't get at any conference.”
    CEO · UK sportsbook operator · Mastermind member

    Why this is not a webinar

    01

    No recording exists

    Nothing is captured. No replay, no transcript, no write-up. If you were not in the room, you missed it.

    02

    Camera on, 40 people max

    Members and approved guests only. Everyone is visible and named. Savvas can see who he is talking to, which is why he talks.

    03

    You ask him directly for the last 20 minutes

    Leo interviews for 40 minutes. The room has the rest. Chatham House rule: nothing attributed, nothing repeated outside. Chatham House rule: nothing attributed, nothing repeated outside.

    About the speaker

    Savvas Fellas is founder and CEO of MrQ and its parent Lindar Media. He grew up on a council estate in Birmingham and came into iGaming through SEO and affiliate marketing, building Lindar Media into a significant affiliate business before launching MrQ in 2018 as a fully bootstrapped, UK-only online casino with no wagering requirements and no external funding. MrQ has grown to more than 200 people with offices in St Albans and Malta, launched its own studio Goosicorn in 2023, and holds partnerships with Watford FC, the World Snooker Tour, UFC and Queensberry boxing on DAZN. Lindar Media reported turnover of £69.3m for the year to September 2023. Savvas has been outspoken on RTP transparency and on the UK's move to a 40% Remote Gaming Duty. Earlier roles were at MediaCom, Profero and VisitBritain.

    on LinkedIn

    More from SavvasSavvas Fellas: full profile  ·  Savvas Fellas on the iGaming Leader podcast

    Guest pass

    How to get in

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    Step 2

    Once they have said yes, request your pass

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    Who is in the room

    Founders and C-suite from regulated operators and suppliers. Most have 15 or more years in the industry and lead teams of 20 or more.

    Members in the room include

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    Previous speakers

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