The iGaming Leader

The iGaming Leader Podcast

Georgia Parry: Resilience, Growth & Leadership in iGaming – Georgia Parry

In this episode of iGaming Leader, Leo sits down with Georgia Parry, Director of Key Accounts at Blueprint, to discuss her incredible career progression, overcoming adversity, and her leadership philosophy. Georgia shares how she went from an office administrator to a director in just seven years, t

Georgia Parry
Georgia Parry
Director of Key Accounts, Blueprint
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01 · Watch the episode

The full conversation

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Georgia Parry

02 · The guest

Georgia Parry

Director of Key Accounts, Blueprint

Currently Director of Key Accounts UK at Blueprint Gaming, have been there for 7 years and began as the Office Administrator, it's been a whirlwind! Previous to this I was working as a Sales Negotiator at an Estate Agents. I'm also a mum to my 8 year old son, Henry who is my driver and reason for succeeding in life. I've always been a very sociable and extroverted person, so have always been drawn to "people" jobs. Still very much learning the ropes in my current role, I am enjoying the journey. I am a true believer in people buy people, not products and hiring good people is key. People can learn most things in this industry, but you cannot as easily learn to be a good person!

Follow Georgia on LinkedIn →

03 · Inside this episode

Moments worth queuing up

00:00 Welcome and Introduction
03:50 The Science Teacher's Prediction
05:50 Pivotal Career Moments
08:00 Navigating a Major Life Change
12:50 Facing a Life-Threatening Health Scare
16:30 The Power of Positivity and Resilience
19:30 Leadership & Emotional Intelligence
26:00 Building Relationships in iGaming
28:30 Overcoming Imposter Syndrome
31:50 Lessons from Great Leaders
34:20 Advice to Her Younger Self

In their own words

01 / 04

“I truly believe that if you understand what makes people happy at work, you'll get the best out of them—without needing to be a strict leader.”

02 / 04

“If you're progressing in your career, imposter syndrome is natural. It means you're in the right place.”

03 / 04

“Life is short—don't waste energy on negativity. Control what you can, and let go of the rest.”

04 / 04

“If you ever don't know the answer, just say, 'I don't know, but I'll find out.' That's how you build credibility.”

Full transcript

My mom and dad kind of said to him we're just so worried you know George is so capable she just talks a lot she's just doing the bare minimum to get by but she's not giving everything and he laughed and said don't worry Georgia will get a good job but she'll talk her way into it she'll just do it with her personality um I did go through a separation from a long-term partner the reality of separating from somebody means that you do have a lot going on you know I had to leave our family home eventually and I bought myself a house and that became

very stressful it was actually just after covid so just a stressful time for everybody basically on and off I was done well with what I thought was a chest infection I'd visited the doctors multiple times just very short of breath coughing regularly sharp pains in my chest when I was taking deep breath I started to get pain in my car and couldn't walk very well and it ended up being that I did have a blood cot in my leg and the hospital said what we're trying to do is avoid that traveling to your lungs which is called a pulmonary embolism and it's extremely life-threatening and

I truly believe that understanding people's lives their personalities their likes their dislikes what makes them be motivated what do they enjoy and and keeping them happy at work you will absolutely get the best out of people without having to punish them or be a strict leader or anything like that welcome to the igaming leader podcast where we uncover The Human Side of some of the most inspirational leaders in our industry I'm your host Leo Judkins and as an exi gaming director turn performance coach I've worked with over 200 leaders from companies like in 365 flutter and many more to help them build the habits to

achieve sustainable high performance in these episodes we share exactly what it takes for you to achieve the same so with that being said let's dive in hey everybody today I'm joined by Georgia Parry who's director of key account and blueprint I'm so excited to talk to you today because you've got such a remarkable career in just seven years you know you've gone from office administrator to director super impressive and people see that success of course but you've gone through like as we spoke about before you've gone through so many challenges as a SE parents you've faced Health scares we've going to talk about all of

that but um first of all I just want to say thank you for joining me on the I gaming leader thanks for having me honored to be here and yeah excited to talk to you hopefully I can give some interesting stories for people let's just start there actually about that amazing journey I often thing that people see that from the outside you know just see a big title and they see you in your position now but first can you just tell us a little bit about what your role is today and what you do at blueprint yeah sure um so my role today is director

of key account UK is officially my title so my main responsibilities as I'm lucky enough to manage a team of four account managers our main focus is predominantly the UK just because blueprint is so big in that market and that's the majority of where we get our revenue and where we FOC Focus some our content as well but naturally operators that operate in the UK have international business so yeah we kind of look after the key kind of UK Sports books casinos the bigger groups like the tins and the flutter and evoke and things like that and so everybody has UK business but also International

and then with that falls in line people like bgm so we have Ontario business and we're kind of responsible for the relationship between blueprint and our operators kind of working alongside operators to align strategy to make sure blueprint are doing all we can to be the best in the market that we keeping up with the times that our commercials are in the right place yeah just kind of overarching face of the business really and keeping that kind of moving forward as much as possible love it hey let's start at the beginning you uh you told me that you had um I think a science teacher

right that told you that you talk yourself into a career that sounds like a really good story so can you tell me a little bit more about that about that ition and and how that works out for you yeah absolutely so at school I was a big talker so to say and I was my feedback in all parents evenings and reports more Secondary School than primary was George is great very capable but very easily distracted spends a lot of the time talking to her friends laughing so often my parents my parents were like are still very involved and really wanted me to do well at

school you know trying really hard to get me to do more at school and I would sit and and cry in the summer of holidays cuz my dad would be doing math paperwork with me it's a story we still talk about now it was my poor dad really would just spend hours and hours trying to improve my math because I would just have not concentrated in class and things like that and I managed to get you know perfectly fine gcses kind of did the bare minimum I'm not proud to say just to get by you know school just wasn't I I like the social side

of school I wasn't I wasn't there for the work aspect I was not naturally academic and enjoyed that part of it and one of our science teachers had a really like just a bit of an affinity with I really enjoyed like I enjoyed him as a teacher I thought he was very he was very engaging very fun kept lessons kind of interesting and parents evening one day my mom and dad kind of said to him we're just so worried you know George just so capable she just talks a lot and she's she's not giving it her all she's we know she could be better than

she is she's just doing you know the bare minimum to get by but she's not giving it everything and he laughed and said don't worry Georgia will will get a good job but she'll talk her way into it she'll she'll be fine she'll just she'll just do it with her personality and my mom was like oh God okay am I just supposed to rely on that for you know forever he still talks about it now and it they didn't tell me massively at the time they kind of only told me when I was an adult so yeah one of those stories that ended up probably

being a bit true really I love that that's so cool like the big thing I'd love to talk about really is with with your your story of joining blueprint and and starting as an office administrator seven years later you find yourself uh as a director there tell us a little bit more about maybe your proudest moment in that Journey I'd love to hear what that look like can you can you take me back there i' I'd say my proudest moment is honestly being asked to to move out of the office admin role and and would I consider moving into an account management coordinator role like

a support role and I'd only been in the job 6 months and I remember feeling really super excited and proud of myself and you know like it was just such early days and I never envisaged that this place this business would ever be more than just a stop Gap and and and an admin job so I think I remember ringing my mom and I was just so excited at the prospect of what could be in the future that I would ever be considered to be in the commercial team and yeah I'd say that was probably the pivotal moment obviously where it became a job to

a career so yeah I'd say that that is probably my proudest my proudest moment and that I was considered in that aspect early doors so yeah so how did that go what did that look like you saw it as a temporary place to be and had you applied for something and what did that look like what did the day look like yeah it was it was yeah six months into my role and my my manager at the time who was um Sophie Pope RFD she she kind of pulled me into the meeting room and said you know things going really well obviously enjoying your job

would you consider doing anything else in the business then I think Matt had spoken to her and Joe had spoken to her and said that we were kind of expanding the commercial team and perhaps I could do a role in a support role and help out with the account managers and the the people facing part of the business and I was like absolutely yes like it was like no hesitation I'd love to that that sounds amazing and she was like oh fantastic great and and that was it really and it kind of just it went from there I started as account management coordinator about a

month later once they replac me in in the admin role so yeah wow love that he and you've you've made so much progress so much progress since I think you've been through like five six job titles there is that right yeah I haven't actually kept count but yes probably something like that yeah um hey and then in 2022 you all shine right that when we see it from the outside we see really good progress but I know in 2022 you went through separation it must have been so so difficult so and then in 2023 you had a big Health scare um yes tell me a

little bit more about those two events and and how you dealt with all of that yeah so um I did go through a separation from a long-term partner Henry's dad and I've been very lucky it was a very very amicable separation we got on really well still today is obviously our biggest Focus but the reality of separating from somebody means that you do have a lot going on you know I had to leave our family home eventually and I bought myself a house and that became very stressful as you know with legals you know just the it was the admin side of everything was a

lot not wanting to spend time away from Henry obviously nobody really wants to do that as a as a parent but it's important that both his parents see him so we chose to split the time 50/50 so that was a really really difficult adjustment for for me I found it very hard spending half my time away from him especially in the early days and yeah just kind of doing that alongside it was actually just after covid so just a stressful time for everybody and I think everyone had their own problems and their own stresses and I'm I'm you know I'm not the only one so

I navigated it at the time I found work became my focus really like my constant if that makes sense kind of always there for me to focus on to concentrate on working and progressing at blueprint gave me a better life gave me things I could give to Henry gave me you know the ability to buy my own home to do things with Henry without his dad who I was always a bit more reliant on financially so I think concentrating on my career really gave me that stability when everything else was very unstable so I yeah I'm very grateful and work were very supportive at the

time and I think it kind of helped a little bit that people working from home a lot then so I could be at home a bit more and get my life together a bit whilst also working so it it seems like a lifetime ago now even though it wasn't probably you know all that long ago but yeah that that was kind of a a big moment for me really and something I was actually quite proud of in a way not not proud that I separated but proud that I was able to do it in a certain way that Henry managed to cope really well and

I don't think it negatively affected him because we've remained friends me and his dad and yeah it's kind of proud of proud of myself of how how it was handled and I think work was really a lot to a lot to thank for that in the process too too yeah you should be very proud of that because that is such a whirlwind right it's not just it's not just the separation it's the moving it's like you said all of a sudden 50% of your time you're you're no longer seeing your son who you're spending all that time with normally especially coming out of lockdown and

imagine where you were on top of each other even more than we would normally be right yeah absolutely yeah quite extreme um yeah it was and it was it was difficult I did you know spend some weekends crying as he left to go to his dad and things like that but he soon adjust and I've I've kind of learned that I I always I'm True Believer in trying to look at things in a positive light where you can there's always caveats to that of course but a lot of situations I do think you can always try and look at the lighter side of it or

look at what it can give you rather than what it's taken away and it and it has allowed me to comfortably progress in my career without having mum guilt because if I'm not with Henry anyway I may as well travel for work or spend a bit of time working in the evening or you know networking whereas I think if I'd have been at home with Henry all the time I would have probably talked myself out of doing some of those things because in my head I would have should have been at home whereas because he's with his dad and I couldn't see him anyway it's

kind of given me that freedom I'd say to per yeah permission to do to do things and without Guild because I'd be thinking well I wouldn't be with him anyway so I may as well go and go to lead and see people or go to London and um do a dinner with clients or maybe travel to jalta for three nights instead of two you know kind of just expanding what I would have probably allowed myself before which I think has helped me a little bit progress you know in in this job which which needs somebody to be able to travel so the the flip side

of of the separation and spending time away from Henry is is that and of course if somebody said to me would you rather be with Henry the answer is of course I would but that's not a reality for me so I try and look at it in a positive which is use that time effectively to progress myself be a better mom to show Henry that I can be successful and that there's a world out there and there's jobs out there that will let you travel the world and it's all out there for everybody if they if they want to get it so you it's an

it's an area that in the middle of it you know it's so difficult to then kind of see the end results right the the outcome how do you juggle all these things and you've overcome those challenges you've navigated through it you've come out better Mom A Better Business person but then you had a you had a health scare in 2023 so yeah I did yeah um kind of want to shine some light on this more just for awareness really don't want anyone to listen to this and think it's a a wo is me or a sub story it's not it's just what happened to me

could happen to everybody really and so basically on and off I was done well with what I thought was a chest infection for yeah about 12 months i' visited the doctors multiple times just very short of breath coughing regularly sharp pains in my chest when I was taking deep breaths things like that nothing that you would be overly worried about which I think is why I'm trying to share some exposure on it because it wasn't anything you'd have rushed to the hospital for or rush to the doctor's for even you'd probably have thought it's a viral infection I'm just going to ride it out and

um we actually took some customers to the rugby and I got really sick at the rugby I was in like really painful in my chest and things like that and um when I got scanned at the hospital the week later they did an x-ray all was clear and so I had had regular checks and nothing could really be seen and then about 12 months later I started to get pain in my car and it was it was really quite like noticeable um could work very well it was it was a slightly different color to the other one seemed quite swollen the chest paint and everything

remained they were on and off and they were back so I decided to go to the doctor I said to my partner I think my leg's so painful I'd really like somebody to take a look um and they suggested I went to A&E just to rule out a blood clot in my leg which you just tell yourself of course that's absolutely not what that is and it ended up being that I did have a blood cot in my leg and the hospital said what we're trying to do is avoid that traveling to your lungs which is called a pulmonary embolism where the blood clots travel

you know to your lungs and is extremely life-threatening and so they were saying what we really need to do is stop that happening we need to put you on some anti-coagulants blood thinners and so they sent me away sent me home with blood thinners but I did say at the time what are the symptoms of it going into your chest they explain the symptoms all sounded very similar to what I've been experiencing on and off for 12 month which I told them but they said don't worry the treatment would be the same just go home take your blood thinners we'll see you in a week

and they rang me the next day actually and said a consultant had reviewed my results and they needed me back ASAP they said you need to come to hospital right now we need to scan you and I was actually at the park with my son like h a bit unconvenient so off I went back to the hospital had a CT scan that confirmed unfortunately I had suffered pulmonary embolism and multiple blood Cs on both of my lungs and they traveled and because they'd been there for so long it had caused my heart to fail on the right hand side and that is sign that you've

had them for quite some time so they're very confident I lived with this for probably 10 months to 12 month and if you ever Googled the life expectancy of somebody who has pulon anism for that long it's not very positive so I was extremely extremely lucky that I fortunately managed to live with that for so long without any repercussions I mean I recovered fine I've stayed on the the anticoagulants I've got to be on them for the rest of my life because they don't really know why it happened to me all the doctors were perplexed because I'm not overweight I don't smoke I don't really

heavily drink you know like I'm not a big big drinker socially I drink um it's not really in my family like everything that you list that would be a reason I'm no to all of it so I think it's just super important that everybody understands the symptoms which are like pain in your leg pain in your chest shortness of breath any of those things just Please be aware and just know that it it could happen to you and if you're ever unsure please just get an opinion because it can definitely save your life wow that's so heavy so so I'd love to hear just from

your while you were in that right while you were experiencing those pains and for people that maybe now experiencing the same thing what were some of the things that were going through your head before you even know that anything was going on yeah I just thought it was a chest infection I've been treated a couple of times with antibiotics then I was told it was viral I think that was what concerned me the most is it the pains were not anything it didn't stop me doing anything it was just something you'd notice it wasn't scary it wasn't anything I would have been worried about at

the time it was just very much like oh gosh the chest infections back I was still able to do my day-to-day life go to work look after Henry it was to me it was quite yeah you noticeable but not not life-changing symptoms or anything so yeah and obviously in this industry travel is huge and international travel Long Haul travel which can increase your chance of blood clops as we all know you know and you that's the thing you hear these things where you wear your compression stockings on a longor flight who does that they look silly please wear them if your flight's over 4 hours

please wear them because there's just no like what have you got to lose me and my friend went to New York a few years ago and we wore our stockings this was after I'd had my um Health scare and stuff and she was next to me wearing her stockings you know and yeah okay they look a bit silly but it it doesn't matter I just think it's the age-old thing isn't it keep healthy keep fit try and look after yourself drink lots of water and yeah just do everything you can to to avoid those things really as much as possible yeah makes sense thank you

for sharing that what how did you how did you feel uh Georgia afterwards once you once it was identified as the cause and and like how did that process go so what were the steps that you were taking after well after it's actually remained quite active so the worst thing you can do is sit around and do nothing kind of move around keep active obviously took my anticoagulant keep hydrated I wasn't allowed to travel abroad for about 3 to 6 months until they were confident that the the blood Cuts had gone um and yeah really to be honest within a few days of taking my

medication and I felt great like all my symptoms disappeared it was really a relief and also the doctors reassured me that because I'm on this medication the chances of it happening again are just so slim as long as I remain you know all the things I've already discussed like don't put myself at risk I'm probably the least likely for it to happen again next to somebody on a flight I'm less likely for that to happen because I'm on this medication so you always trust the doctors don't you and I think they gave me a huge amount of confidence that everything will be okay I'm lucky

that I've got a big group of friends that are all nurses and absolutely were like this happens every day to people you're going to be fine you know you're on the right treatment it's all okay obviously it was a worry and I was very frightened when I first found out but I think quite quickly you adjust and you just trust that they know what they're talking about and you know don't get me wrong it goes through my mind sometimes um traveling Long Haul flights it makes me a little nervous but yeah doesn't stop me doing anything so yeah you just got such a positive mindset

you know because some people would just be angry for the fact that it hasn't been found out earlier right or other people would be super frightened all the time or like you're you sound so positive in life with all this like all this adversity that you've gone through that you've that you've learned through and that you've grown through have you always been like that probably not no not so much I think I've always tried to be kind of positive I just think Everything's Relative and I think if you can always remain aware of that and that your problems you know there's always somebody suffering something

a little bit worse and that doesn't take away what's happening to you or anything like that and you can absolutely take time to process that but for me life is so short as we all know and you don't really know how long you've got and I just think to waste any of it being negative is just pointless the one thing you have control of is your mindset I truly believe unless of course you're suffering mental health and things like that but I think generally speaking you can control how you react and that's that's the main thing you have control over if you can always try

and be positive look at things from a positive light makes life easier and I think you it takes so much more energy to be negative to be moaning to worry to waste time thinking of things that might never happen or worrying about the future if it's out of your control I just think as long as you're controlling what you can control try really hard to kind of put everything else out of your mind and just think um and if there is negative things try and look at if there's even just a tiny bit of positive that comes off the back of that focus on that

and always remembering to be grateful as well I think being grateful is something that's really important and I think if you try and really hard to remain a little bit more open and keep perspective and think about things from others point of view it really has helped me when I started my job at blueprint I kind of took that as a bit of a a clean slate weirdly it was an odd period of time I'd I'd left my old role as an estate agent I'd not long had my son about a year and a half afterwards and this job it started on the 1 of

January and I think I just had it in my head like it's a new job it's a new year I tried to think of the things I didn't like about myself and I thought this is like the time where I might be able to change those things cuz the people at work don't know me and I can almost like you know be the person I I want to be still true to myself but kind of change your attitude towards work or towards people and things and it and it honestly sounds dramatic but it really changed changed things for me changed how people responded to me

changed how the opportunities that came my way and you don't realize how much your attitude affect everything the people around you opportunities that come your way is huge and if you're a negative person it's hard to progress sometimes I think I think does that make sense I don't know no no you're 100% right you're you're preaching I I love it you're 100% right it's so true and I love that the fact that you moving into blueprint kind of created that pivotal moment for you was there something that happened that kind of caused you to think this is no longer the way I want to be

or do did somebody say anything or were you quite negative beforehand how did that how did that moment happen I don't think so I think I just I thought what can what can this be Beyond a new job maybe I could see things a little bit more positively where I can and let's use this opportunity to carry on being the best I can be in every way you know and and change little habits about myself that I'm perhaps I didn't love and it was all about positivity really and just trying to see things from a better light where possible and well yeah of it's it's

amazing it's such a such a great mindset to have because it's so easy to linger on the past or to to think about all the things that you haven't got and it's such a death trap right it's awful how has that helped you in your in your leader maybe yeah in your leadership or maybe even in your personal resilience can you give me an example of how that positive thinking or Progressive thinking or not focusing and lingering on problems has helped you in in specific situations yeah I think just in work in general like never sweat the small stuff too much you know just um

just do the best you can and I think in like managing people as well like accept their human beings and they have lives and we all have distractions and that's okay you know I think if people are good people if you if you have people in a business are positive and that care about whether the business does well and are loyal and you know you can kind of teach many things especially in this industry we're not we're not heart surgeons you know we're not we're not doing anything that necessarily needs a a degree especially in more account management salesy role you don't need to have

a a qualification to do this job but you need to be a certain type of person to do well I'm managing obviously that kind of team in a sales account management role and I truly believe that understanding people's lives their personalities their likes their dislikes what what makes them be motivated what do they enjoy and and keeping them happy at work to an extent you know not not at the detriment of the business but keeping them satisfied within work and enjoying work is you will absolutely get the best out of out of people without having to punish them or be a strict leader or anything

like that I think just be a good person or try to be and be transparent and they will if you've got good people they will respond to that you know be clear about the business objectives about what we're trying to achieve and why and sometimes that means telling difficult news or or not giving somebody what they want but I think if you always explain why and and are honest about that they get it and you know they share the view that we all want to do well so yeah I think just doing that really has probably helped me in a management perspective just being positive

being honest human you know how you built trust so I love that absolutely yeah absolutely true hey if you're a VP a director founder or executive in igaming and you want to achieve sustainable high performance with without sacrificing your personal life or your well-being then the igaming leader Mastermind might be your kind of thing it is a highly vetted community in which we work together with other igaming leaders in the industry to achieve that sust sustainable high performance because leadership in igaming can be really lonely and isolating but when you've got the right people around you it can make such a difference to your performance

your productivity and your personal life so if that's something you want to know a little bit more about head over to igaming leer.com and apply to join one of our masterminds of rich rich mcke which you maybe know from flutter uh I do is asking how do you balance being liked and respected in a business where stakeholder relationships could be quite firmly establish with operators and key points of contact oh gosh okay it's a really good question I think take your time and and don't be false it goes back to being a true person don't push people don't be salesy and gross you know be

be you and also having a great relationship internally with those stakeholders is super important because it's no hiding like the person who did part of my role before was Joe pvis who I'm sure anyone who listened to this will probably have heard of her and know her and she has been my huge advocate of blueprint and she's really helped me progress and been believed in me before I believed in myself so therefore she's wanted me to to build those relationships so she's helped me do it and I think that goes back to what I was saying at the beginning if you're a good person with

a good attitude people will want to do those things for you it's not from a false you should never do it pre you know like in a manipulative way I think if you are genuinely just there to work hard and to do well and be a nice person where you can people want to help you and so she she did that for me and I think then she was taking me to meetings and taking me to events and I was taking notes at the beginning I would be in a qbr taking people's coats and making a drink and doing the notes then all of a

sudden fast forward two years and I was leaving the meeting like how does that happen it's just it's a slow progress and you build relationships with everybody as well that's another main thing is TR treat everybody the same never ever talk to somebody because they have a good title that's my biggest pet peeve is you know um talking to the most senior person in the room or giving them more time because they're senior it's like that's not that is absolutely not how you should in my view how you should work you should treat everybody the same everybody has a job to do everybody is very

valuable and a good leader will know that anyway so yeah just build relationships naturally and you can't force them either like there's people you know Joe will have better relationships with than me and that will always be the case and I'm not going to battle that I'm not going to be like no you need to speak to me now that's just how personalities flow and you know and there's probably people I have perhaps a better relationship with than Joe or than somebody in my team because that's just we might have things in common or you know I think just don't force it and just be

natural and that's it really and if people don't like that then you just have to accept it yeah such a great great great answer and great shout it it also kind of leads me to what you've mentioned to me before about imposter syndrome so I'd love to talk about that a little bit because it's something that uh everybody experiences and nobody really talks about that much but I think especially when you progress really quickly in your career like you have done it's probably even more parents right because you like you've gone so fast that a lot of things are well outside of your comfort zone

because they they're completely new right so how how's that shown up for you that that kind of that feeling of imposter but how have you with that in perhaps really difficult situation where you started shaking and feeling you know whatever that is yeah no definitely imposter syndrome is a huge very big part of my career so far um I've learned it's just a friend that sits with me a lot of the time um I think you I listened to this podcast once actually and it said that it changed my view on imposter syndrome it's it said that like if you're progressing and you're going to

the next step you should have it I think if you don't have it you're probably too overqualified or you know you should be looking for the next thing depending if that's what you want to do some people don't want to always progress that's totally fine too but if you are looking to progress imposter syndrome is natural you should embrace it you should think that's because I'm out of my comfort zone and it's okay yes I do suffer from it but less less and less as time goes on I think knowledge is everything so the more you learn the less it's there because I think you

have confidence that what you're saying is is is right and you know actually no I'm okay to say that I do know that you know having that confidence within yourself to think actually I've got seven years experience now I am entitled to have an opinion on that and it's okay you know and you don't have to look to somebody else to to validate what you're saying and which is definitely something I'm quite bad for I'm like looking for somebody else to go that's okay that's yeah good you know good job Georgia and that's another thing as well like not always needing validation that's something I've

struggled with a lot always needing somebody to tell me I'm doing a good job and actually people can't always just be doing that for you and all the time they've got their own work to do so accept that if you know you're doing the best you can that's okay and if you're always trying to learn always trying to progress nobody's perfect you always going to get things wrong that's just life and that's being a manager and that's being in a role and the best advice I ever got actually was from read from Joe's husband David he said to me in my very early days it

was in my first year at blueprint Georgia if you ever don't know an answer just say I don't know and I'll find out for you nobody will ever be upset that you don't know I think people respect that I'm not sure let me find out I took that and I rolled with it and I've used it many a time and I still do now and you know I think just that transparency really helps and yeah I think imposter syndrome totally normal and it's okay to have it and I think I've learned that as i' as I've gone on you know about uh saying that you

don't know I think it's a sign of confidence even right when you're able to just admit that in especially in front of a bunch of really senior people that perhaps you you have that feeling of imposter syndrome like what am I doing in this room I do not belong here and then being able to say I don't know I actually don't know let me get back to that is such a such a power move I feel and I think the other thing is you don't suffer with imposter syndrome you live with it right and I think that reframe is also so really important because it's

just like you said it's a friend that sits next to you yeah it's okay um sometimes he's big sometimes he's small it depends exactly and also being around people who let you make mistakes I think that's super important so blueprint culture is is brilliant for that our leader does not ever sweat the small stuff or worry about things that can't be worried about and I think that culture travels down he always wants people to make mistakes you cannot learn without making mistakes so I think feeling that you can and that that's okay and you're not going to get sacked or you're not going to get

punished actively encouraging people to call out to ask a question in a room to be silly you know laugh at yourself laugh at each other create that environment where people feel they can learn and develop without being shamed for not knowing things that all comes back to culture and and people and and everything like that somebody else in the masterand that you will know is Rob Phil and uh he had a question for you as well he said what is the serious work side of Matt Co like I assume he's a he's a great leader but how does that manifest itself and what have you

learned from him yes anyone who know M Cole he has two different sides um his he is an amazing leader it's making me cringe saying this because if he listened to this he'd be sitick in his mouth but by far the best person I've ever worked for not that I've had loads of noes of jobs you know but as as a leader as an MD he fantastic I think just his attitude to life to what I was saying before just don't he doesn't worry things he he's he's very LIF stable I don't know what that just so consistent so he would never come into work

and be shouting or you know like he's he's just like Unsinkable sort of that that anchor that everyone's looking at all the time and I don't think he really knows he's doing it to be honest I don't think it's conscious I think it's just he's just not phased by things he always says you know we're not heart surgeons we're not you know don't don't overthink it don't stress it that in itself is huge that culture of people just feeling safe feeling at ease you can make a mistake he's obviously super pepper as well clearly good at what he does otherwise blueprint wouldn't be where it

was today and where it is today and yeah he he's just very knowledgeable very easy to approach learn a lot from him in that way just just be a person be a human be approachable he's not got an ego or anything like that who you know he'll talk to everybody and all of those things I think help create an amazing culture and where people want to work so yeah learned an awful lot from him and obviously he has amazing relationships within the industry which you can build off the back of and yeah I hope that answers that question yeah makes such a it's such a

game changer isn't it when you have somebody that you really want to work for it begs uh you know it begs everything else EAS you with your amazing progress in your career if you would go back seven years and you kind of face yourself you look at yourself what would be the one piece of advice you'd give yourself uh those seven years back when you first started out in Blueprint oh that's a good question um you know I would have I wouldn't change anything I would have just said to myself keep it doing what you're doing you know and and probably not to worry I

think in the earlier days I was a bit more people pleasing worried a lot you know am I doing the right thing I'd probably have told myself just to chill out a little bit on that side of things and just it's all going to work out life's going to get really really good is probably what I'd have said um and just just carry on yeah just be yourself just work hard be yourself be silly enjoy it yeah just stick to what I what I did really and um just don't overthink it don't take lives too seriously love it absolutely yeah really really fantastic uh podcast

episode thank you very much Georgia was great having thank you so much for having me thank you thank you for joining me on the igaming leader podcast if you enjoyed today's episode head over to igaming leer.com for more conversations and insights don't forget to Subs subscribe to this podcast I'm your host Leo Judkins and hope to see you next week

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