The iGaming Leader Podcast

Shelley Hannah: From Coder to CPO: Shelley Hannah's unique journey to success in iGaming

Leo sits down with Shelley Hannah, CPO at Relax Gaming. Shelley shares her inspiring 25-year journey from software programming to executive leadership in iGaming, opening up about battling perfectionism, self-doubt, and recovering from a life-altering car accident.

Shelley Hannah

CPO, Relax Gaming

Watch the episode Apply to the Mastermind 15 Jul 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Shelley Hannah

CPO, Relax Gaming

Shelley Hannah started her career in 1999 as a software programmer, working in the air traffic industry and insurance. In 2013 she moved to the iGaming industry and, since then, has been working with partner programs, aggregation business, product innovation, operations and commercial. For nearly 7 years she has been part of the growth journey at Relax Gaming. Her career in product and software development has been instrumental in Relax Gaming's success and reputation as a leading B2B supplier. Shelley is currently on the move to a new role, to be announced very soon.

Follow Shelley on LinkedIn →

03 · Inside this episode

Moments worth queuing up

00:00 From coder to CPO: Shelley's non-linear rise.

04:30 Handling the chaos: why iGaming is a different beast.

06:30 Perfectionism, ambition, and burnout.

09:45 Learning to let go and lead through trust.

14:00 Navigating imposter syndrome and leadership doubt.

16:00 The loneliness of director roles.

19:00 Why building team culture beats micromanaging.

26:30 Surviving a near-fatal car accident.

33:00 Mental health, relapse fear, and self-awareness.

43:00 Practical ways to balance health and ambition.

In his own words

01 / 04

“We all have different skills. If we were all the same, we'd be like robots.”

02 / 04

“You don't need to know everything to take the role. You just need the skills to figure it out.”

03 / 04

“Your to-do list will never be done. Prioritise what really matters.”

04 / 04

“Leadership is about helping others succeed.”

This episode is sponsored by

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Important links

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