Elena Chambers: Stand for yourself and believe in yourself — Leadership lessons from Elena Chambers | The iGaming Leader Podcast
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The iGaming Leader Podcast

Elena Chambers: Stand for yourself and believe in yourself — Leadership lessons from Elena Chambers

In this episode of iGaming Leader, Leo sits down with Elena, a seasoned executive with extensive experience in business transformation and leadership. Elena shares her journey from starting as a PA to leading billion-pound transformation projects in highly regulated industries. The conversation expl

Elena Chambers
Executive, business transformation & leadership
Watch the episode Apply to the Mastermind 26 Feb 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Elena Chambers

Executive, business transformation & leadership

Chambers is the Group Chief Transformation and Corporate Development Officer at Allwyn, bringing over 20 years of global experience in strategic planning and business transformation. Her journey from starting as a PA in Moscow to leading billion-pound transformations showcases her ability to drive innovation across industries. Prior to Allwyn, she served as COO at 888holdings where she led the William Hill post-merger integration, and spent 12 years at British American Tobacco leading a £1.2bn global transformation program. A graduate of both Columbia and London Business School, Elena brings a

Follow Elena on LinkedIn →

03 · Inside this episode

Moments worth queuing up

02:00 Elena's career journey: From PA to leading transformation projects
03:50 Breaking into the iGaming industry and taking on executive roles
07:20 Managing international teams and adapting to different leadership cultures
11:50 Leveraging strengths as a woman in a male-dominated industry
20:30 The importance of delegation and letting go to grow as a leader
25:30 Handling imposter syndrome and embracing continuous learning
29:00 Lessons from the tobacco industry: Anticipating regulatory changes in gaming
32:20 The future of national lotteries and the role of technology in transformation

In his own words

01 / 03

“If you try to mimic your male colleagues' behavior, that's not going to get you anywhere—be yourself and use your unique strengths.”

02 / 03

“One of the biggest skills for a leader is to build a team that complements each other, not one that mirrors each other.”

03 / 03

“Start transforming from the inside while you still can—don't wait until you're forced to change.”

This episode is sponsored by

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