Frank op de Woerd: The Real Cost of Always Saying Yes with Frank Op de Woerd | The iGaming Leader Podcast
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The iGaming Leader Podcast

Frank op de Woerd: The Real Cost of Always Saying Yes with Frank Op de Woerd

Episode Summary In this episode of iGaming Leader, Leo sits down with Frank op de Woerd, co-founder and CEO of CasinoNieuws.nl. Frank shares his journey from bluffing his way into poker journalism to becoming a respected media figure in the Dutch iGaming industry. He opens up about burnout, leadersh

Frank op de Woerd
Co-founder & CEO, CasinoNieuws.nl
Watch the episode Apply to the Mastermind 10 Jun 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Frank op de Woerd

Co-founder & CEO, CasinoNieuws.nl

Frank discovered the world of poker while studying at Utrecht University in 2005. After playing fanatically for several years, he found out he wasn't good enough to do it professionally, but he was hooked on the game. Due to his participation on the PokerNews.nl forum, he started working for the Dutch poker site as a reporter. Through PokerNews.nl, he moved on to PokerNews.com, first as a reporter, later as Head of Live Reporting and finally as Head of Content. With the legalization and regulation of online gaming in the Netherlands imminent, he teamed up with Jan de Mol to launch CasinoNieuws.nl in the Netherlands, a news website focused on the legal Dutch gaming market. CasinoNieuws.nl grew to become one of the largest affiliates in the Netherlands. Frank is CEO of CasinoNieuws.nl and also runs websites such as OnlineCasinoGround.nl, BesteCasinoBonussen.nl, and GokkastenXL.nl. He is in the process of launching OnlineCasinoUSA.com, a website focused on the regulated U.S. gambling market. He organizes the Online Casino of the Year election, the leading Dutch award for legal gambling sites.

03 · Inside this episode

Moments worth queuing up

00:00 Welcome to the iGaming Leader Podcast
02:35 Bluffing His Way into Poker Media
06:22 Becoming the Face of Dutch Poker
10:04 Hall of Fame Recognition & Industry Evolution
13:55 Losing His Job During COVID
18:01 Starting Over with CasinoNieuws.nl
21:46 Launching with 1,000+ Articles and No Monetisation
25:40 The Article That Changed Everything
30:10 Building Trust and Editorial Integrity
36:08 Balancing Leadership with Personal Values
41:00 Advice for Founders and Industry Creators

In his own words

01 / 05

“If you say yes to everything, you're basically saying no to yourself.”

02 / 05

“It was terrifying—starting a media company without monetisation or a safety net.”

03 / 05

“We didn't want to be the biggest; we wanted to be the most credible.”

04 / 05

“Being inducted into the Hall of Fame didn't make me feel successful. Starting over did.”

05 / 05

“Saying no became my survival skill.”

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