Dan Phillips: 30 Years In iGaming: From Casino Dealer to £2BN CEO | The iGaming Leader Podcast
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The iGaming Leader Podcast

Dan Phillips: 30 Years In iGaming: From Casino Dealer to £2BN CEO

Leo Judkins sits down with Dan Phillips, a 30-year veteran who started as a trainee dealer in a Soho basement and rose to run a £2 billion turnover business. Dan shares the no-bullshit reality of leadership, from his biggest client walking away in his first week as CEO to the ethics of managing glob

Dan Phillips
CEO, Playnetic
Watch the episode Apply to the Mastermind 25 Apr 2026 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Dan Phillips

CEO, Playnetic

Over three decades, Dan has built a distinguished career that has taken him from the casino floor in London to senior executive positions within some of the world’s leading regulated betting and gaming organisations. His experience spans online, retail, and social gaming across both B2B and B2C sectors, establishing him as a respected figure in the global gaming industry. Before joining Playnetic in 2023 as CEO and subsequently as a Non-Executive Director, Dan held a series of Director, Vice President, and C-level roles with major groups including Playtech and what is now the Entain Group. In these positions, he oversaw end-to-end product, service, and operational portfolios, managing large-scale teams and P&Ls while driving innovation, regulatory compliance, and expansion into new markets. Alongside his corporate leadership, Dan acts as a trusted adviser to a range of global Tier 1 operators and SMEs, leading initiatives across sports betting, iGaming and casino operations, technology, regulation, product & people development, M&A, and market entry strategies.

Follow Dan on LinkedIn →

03 · Inside this episode

Moments worth queuing up

00:00 Intro.
03:00 Learnings from the casino floor.
06:00 The lack of self-exclusion tools and building early operations.
09:00 Launching mobile bingo for the iPad when the market was uncertain.
12:00 How to challenge experts when the pit of your stomach says something is wrong.
15:00 Losing Betfair in week one and boosting business value through hard cuts.
19:00 Imposter Syndrome at the top.
24:00 The people you have are the people you need.
34:00 The 50/25/25 Rule: you will never get 100% of people on board.
38:00 The Power of "No": turning down deals is a leadership superpower.

In his own words

01 / 04

“I don't know is powerful. I would rather someone says, 'no, I don't know. Here's how I'm gonna find out.'”

02 / 04

“It's kind of lonely at the top. There's still a feeling that as the leader of any business, you are kind of infallible.”

03 / 04

“I hate surprises. If you don't know, tell me, it's not a problem.”

04 / 04

“I've done a number of commercial deals by saying no 10 times until it becomes yes.”

04 · Key takeaways

What to actually take from this one

Admit Your Limitations Early

Admitting you don't know something builds trust and allows you to seek expert advice.

The Reputation of an Exit

Managing a transition professionally preserves long-term industry reputation. Stop Trying to Get 100%

Alignment

Use the 50/25/25 framework and focus on moving the 75% forward.

Hire for the Pivot

You need people who can handle sudden strategic shifts without dragging their heels.

The Strength of Non-Creativity

Recognising you are an operator rather than a visionary lets you build the right creative mix.

This episode is sponsored by

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