Fintan Costello: The Entrepreneur Mindset in a Corporate World | The iGaming Leader Podcast
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The iGaming Leader Podcast

Fintan Costello: The Entrepreneur Mindset in a Corporate World

In this episode of the iGaming Leader, Leo sits down with Fintan Costello, former MD at BonusFinder and current Non-Executive Director at Gambling.com Group. Fintan shares the remarkable journey from launching daring stunts at Paddy Power to scaling an affiliate business through grit, creativity, an

Fintan Costello
Former MD, BonusFinder; NED, Gambling.com Group
Watch the episode Apply to the Mastermind 24 Jun 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Fintan Costello

Former MD, BonusFinder; NED, Gambling.com Group

17 years in the gambling industry but really a marketing nerd at heart. Worked at some of the giants including PaddyPower, PokerStars and Google. Exited Bonusfinder to Gambling.com group where he currently serves as a Non-Executive Director. In his spare time he likes to run really long distances (slowly)

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03 · Inside this episode

Moments worth queuing up

00:00 The iGaming marketing arms race and civilian outsiders
04:30 From Paddy Power stunts to Seal Team Six: Fintan's first break
09:45 What drives competitiveness and staying power in iGaming
14:10 The zero-to-one obsession: entrepreneurship vs. comfort zones
18:40 Building BonusFinder: from near burnout to acquisition
25:00 The truth behind exits: exhaustion, timing, and what people don't see
30:15 Adapting after the sale: investing time vs. investing money
35:10 Rediscovering purpose and mentoring new founders
38:00 What "Big 2025 Energy" really means
41:30 Fatherhood, legacy, and designing your best years intentionally

In his own words

01 / 05

“Being an affiliate is probably one of the most brutal jobs out there because eat what you kill.”

02 / 05

“It's like taking a tank to a knife fight. That's what it's like when you've done marketing in gambling and move outside the industry.”

03 / 05

“If you can't be replaced, you can't be promoted.”

04 / 05

“I was more excited about my son making the Mario Kart Benelux finals than selling a company.”

05 / 05

“Parenting is role modelling. If I want him to be the best version of himself, I need to be the best version of myself.”

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