Helen Walton: Naive or ballsy? Building a company from scratch in an industry you don’t know with Helen Walton | The iGaming Leader Podcast
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The iGaming Leader Podcast

Helen Walton: Naive or ballsy? Building a company from scratch in an industry you don’t know with Helen Walton

Naive or ballsy? Building a company from scratch in an industry you don't know with Helen Walton In this episode of iGaming Leader, Leo sits down with Helen Walton, Chief Commercial Officer and Co-Founder of G Games, an online casino studio. Helen shares how she went from working on household brands

Helen Walton
Chief Commercial Officer & Co-Founder, G Games
Watch the episode Apply to the Mastermind 19 Mar 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

Helen Walton

Chief Commercial Officer & Co-Founder, G Games

Helen Walton is the Chief Commercial Officer and Co-Founder of G Gaming, an online casino studio. Along with her two business partners, over the last decade, she has helped grow G from a crazy idea to a global business supplying games to over 800 operators. Helen has worked on multiple brands over her career, from lipsticks to books, from hotels to logistics platforms. In your house there will be at least one product Helen helped make. She is well-known as a speaker and writer on the igaming industry and is a member of the UKGC Industry Forum.

Follow Helen on LinkedIn →

03 · Inside this episode

Moments worth queuing up

00:00 From consumer brands to iGaming
03:00 How G Games started
05:38 Early failures that shaped G Games
08:01 Why networking is critical to success
09:14 Standing out in iGaming
12:18 Overcoming setbacks
20:11 Building a strong company culture
23:57 The power of autonomy, trust, and feedback
29:58 Delegation and letting go
35:14 Bringing fresh talent into iGaming
41:15 Take ownership of your career and create your own opportunities

In his own words

01 / 03

“We started with no network, no industry experience—just a crazy idea and a lot of persistence.”

02 / 03

“Failure is a great teacher. Every mistake we made helped shape the company we have today.”

03 / 03

“If you want to grow in your career, stop waiting for someone to tell you what to do—take ownership and make things happen.”

This episode is sponsored by

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