William J. Pascrell III: The Architect of US Sports Betting and iGaming | The iGaming Leader Podcast
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The iGaming Leader Podcast

William J. Pascrell III: The Architect of US Sports Betting and iGaming

Leo sits down with William J. Pascrell III, "BP3", partner at Princeton Public Affairs Group and a driving force behind the legalisation of sports betting and online gaming in the United States. BP3 shares the unseen cost of bold bets: losing every major client when he onboarded PokerStars to help b

William J. Pascrell III
Partner, Princeton Public Affairs Group
Watch the episode Apply to the Mastermind 03 Dec 2025 · Sponsored by Sumsub

01 · Watch the episode

The full conversation

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02 · The guest

William J. Pascrell III

Partner, Princeton Public Affairs Group

Bill Pascrell, III, Partner, Princeton Public Affairs Group, Inc. With a prominent career in state, federal, and global public affairs, William J. Pascrell, III, more commonly known as BPIII, is a lobbyist with PPAG. His extensive work in a broad array of industries, particularly gambling and cannabis, has made an impact on the success of PPAG’s clients and the firm as a whole. Gaming In the gaming sector, BPIII has been a lawyer, strategic advisor and consultant throughout the U.S., Canada, Israel, Europe, South America and Australia. He has become the nation’s top expert with regards to internet gaming, lottery, horse racing, poker, esports and sports betting. BPIII led the successful 10 year campaign to legalize sports betting in the US culminating with the repeal of PASPA by the US Supreme Court in 2018. BPIII lead a successful multi-year campaign to pass the first in the Nation On Line Gaming Act in NJ. He worked to develop the regulatory regime put in force prior to launch. BPIII continues to advise state governments across the Nation on issues involving the gaming industry. He serves in a broad variety of roles, including: • Member of the Board, Entain Foundation US • Founder, Board Member and Faculty of the Seton Hall University Law School’s Gaming, Compliance & Integrity Bootcamp • Member of the Supervisory Board of Directors of Betegy, LLC • Advisory Board Member, Gamban • Member and advisor of the ICE Ampersand Assembly and GiGSE, Global Internet Gaming and Sports Experts • Executive Director, AI2G American Institute for i-Gaming • Member, IMGL • Member of the Advisory Board of Wagr Score • Member of Advisory Board of Give Beter • Member of Advisory Board of eSports company Most Vicious Players • Member of Advisory Board of AEU, Amateur eSports Union • Member of the iGaming Next Board of Advisors • President, North America, A Game Above Strategic Advisory BPIII served as a Member of the Murphy for Governor Finance Committee and Counsel to NJ Governor Murphy Transition Team. BPIII served as an adviser to John Kerry’s National Presidential campaign, an esteemed advisor to US Senator and Governor Jon Corzine, US Senator Frank Lautenberg, US Senator Robert Menendez, Congressman Robert Roe, Herb Klein, Albio Sires, and Governor James McGreevey. Passaic County Counsel BPIII served as the Passaic County Counsel from 1998 to 2019, starting with his unanimous appointment by the Passaic County Freeholder Board. Nonprofit and Board Involvement BPIII serves on the Board of Directors for the NJ Community Development Corporation, Habitat for Humanity, Juvenile Diabetes Research Foundation, the United Way of Passaic County. BPIII is also a founder and member of the Board of Directors of Freedom Bank, a federally and state charted NJ Bank. He served as President of North Jersey Country Club from 2016 to 2019. Education BPIII commenced his undergraduate career at Rutgers University, graduating Cum Laude from the Eagleton Institute of Politics and Public Administration. Attending Seton Hall Law School prepared him for Harvard University’s Kennedy School of Government Senior Executives in State Government Program. BPIII is a member of the bar in Washington, D.C. and New Jersey, and is admitted to practice before the United States Supreme Court.

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03 · Inside this episode

Moments worth queuing up

00:00 Scars, setbacks and the "small gladiator" mindset.
03:30 "Architect of American sports betting" and what it really means.
08:00 Growing up without privilege and learning to outwork everyone.
14:00 Spinal meningitis as a teenager.
20:00 Lessons from his father on example, integrity and service.
28:30 Grief, legacy and the Pascrell Public Service Institute.
34:00 Onboarding PokerStars, losing every client and starting again.
39:00 NFL opposition, real-world pressure and personal risk.
40:00 Happy warrior versus angry gladiator.

In his own words

01 / 04

“I have the scars and the bruises to show I was a small gladiator in this fight.”

02 / 04

“Give me 10% of 40 million and I'll get this done in two years. And we did.”

03 / 04

“I could have treated my adversaries more as a happy warrior than as an angry gladiator.”

04 / 04

“Titles come and go. What matters is how we treat each other.”

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Important links

Follow Bill on X Follow Bill on Instagram Visit boston25news.com Visit inquirer.com Visit post-gazette.com Visit forbes.com Visit nj.com Visit next.io Follow William J. Pascrell III on LinkedIn Follow Leo Judkins on LinkedIn Subscribe to the iGaming Leader newsletter Join the iGaming Leader Mastermind

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